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Practice case project

2016

Höchst - From an industrial site to a city holiday destination

In the winter semester 2015/16, 15 students of the dual study programme Tourism Management successfully developed target groups and recommendations for action for the optimization of tourism marketing in Frankfurt's Höchst district as part of an eight-week practical case project

Practice case projects aim at a target-oriented cooperation of the students in the team, in the course of which they can strengthen their competence to act. In addition to the experience gained during the obligatory practical phases of their dual studies, they should also gain insights outside their own company. In addition to the technical task, the focus is on the application of methods from project management and scientific work

The students' task was to carry out an analysis of the existing tourist offer of the Höchst district and to reveal optimization potentials in order to develop concrete suggestions for improvement for the design and marketing of an attractive offer

For this purpose, two groups were formed which focused on different tourist groups (domestic and foreign tourists, day trippers from the Rhine-Main region). After an intensive analysis of the current range of tourism products, expert interviews were held with various organizations involved in Höchst's tourism management to discuss previous experiences with target groups, demand for various products, marketing campaigns and urban planning conditions

Based on these findings, a survey of tourists could be conceived, with the help of which conclusions could be drawn about the awareness of the district, the interests of the tourists and the motives for a visit by Höchst. Based on the results obtained, detailed target groups could be derived and concrete recommendations for action given in the course of a SWOT analysis. Both groups finally developed a campaign concept that could be implemented with a manageable amount of effort. The project was implemented very successfully, not only because of the great commitment of the students, but also because the cooperation between the practical partners, the students and the teachers of the Frankfurt UAS worked very well

The fact that the students were able to use rooms in the House of Logistics & Mobility (HOLM) during the project work also contributed to the success of the project, which enabled intensive and very effective work in the groups and an uncomplicated exchange between the groups

Cooperation partners

NH ProjektStadt
Tourismus+Congress GmbH Frankfurt am Main Urban
Planning Office Frankfurt am Main

Number of participants

15 students

Contact for

Prof. Dr. Kerstin Wegener

Various reports on the practical case project have appeared in local newspapers

Kreisblatt Höchst

Study on tourism: Highest like only Highest (German only)
You can also download the newspaper article here (German only) as a PDF file
(Reference to the PDF: Highest circular sheet/photos Maik Reuß)

Frankfurter Rundschau

Emphasize strengths (German only)

References to the article

Text: André Carstensen, photos: Prof. Dr. Kerstin Wegener, Sarah Menzebach

Website editorial teamID: 6214
last updated on: 02.27.2020